Unique experience in watch making universe
Unique experience in watch making universe

Unique experience in watch making universe

Swiss Watch Tour: Journey into the Art of Watchmaking

Johannes Kepler once said: “The watchmaker must duly observe the heavens, for a timepiece, if it is to tell accurate time, must have a nature like that of the celestial bodies.” Did he describe the Swiss watchmaker’s secret? Who knows! Visiting the Jura region and meeting Swiss watchmakers will give you another glips of their success. This is the keypoint of the Swiss Watch Tour!


During this Watch Tour, you will discover the enchantment of “La Vallée de Joux”, a picturesque region nestled in the heart of the Jura Mountains. You will navigate between unspoiled natural splendour, with tranquil lakes and verdant forests. Le Locle and La Chaux-de-Fonds will immerse you in an authentic allure, historic towns that have meticulously preserved their horological heritage, offering a seamless fusion of traditional craftsmanship and modern innovation. And finally, the watchmaking capital Bienne will present will make you feel at the heart of this marvellous industry.

History and Innovation

When centuries of practices meet constant innovations

Swiss watchmaking industry

Be where innovation meets precision, right where the Swiss watchmaking industry started centuries ago. Explore the captivating world of horology at the Atelier d’Antoine in the Jaeger-LeCoultre factory, where timepieces come to life with exceptional artistry and expertise.

Jura, between nature and Swiss Watch industry

Jura is a remarkable region in Switzerland. A land of stunning natural beauty between rolling hills, lush forests, and picturesque vineyards. Serenity escapes and nature interspersed with small charming. Jura beckons you in a peaceful and authentic experience, another hidden gem of Switzerland.

Suspended time

In the watchmaking region, time seems to be suspended.

Unique masterpieces

Approach unique and exceptional watches.

Watch museums and exhibitions

Discover the fascinating history of Swiss watchmaking through a visit to the International Watchmaking Museum in La Chaux-de-Fonds, home to over 4,000 exquisite timepieces on display. Audemars Piguet Museum showcases unique collections of intricate watches with innovative designs.

Watchmakers' workshop at the Jaeger-LeCoultre

At the Jaeger-LeCoultre production plant you will dig right in the universe of this world-famous watchmaker. Witness skilled artisans crafting intricate watch movements and assembling intricate parts. Immerse yourself in the legacy of horological innovation and experience the artistry of Jaeger-LeCoultre firsthand.

Feel the precision

and meet the artisans elaborating complex Swiss watches.

Become a watchmaker

Design and personalize your own Swiss watch with professionals.

Assemble your own Swiss watch

Unlock the extraordinary world of Swiss watchmaking with our exclusive tour. For an unforgettable experience, extend your journey in Neuchatel, where you can partake in a workshop and create your very own Swiss watch, a cherished memento of your watchmaking adventure.

All our services are including:

Private Tour Guide

To improve you experience, we suggest a certified guide that will escort you.
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Convenient transportation

Train, boat or car, we select the best way to enrich your experience and simplify your journey.
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Hight-Class Hotels

All our services include the highest accomodations standards from 4 to 5 stars.
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